Ethics Paper - 681 Words

Ethics Barbara Avery Ethics/316 April 11, 2012 Monica McMorise EthicsWrite a 350- to 700-word essay comparing the similarities and differences between virtue theory, utilitarianism, and deontological ethics. Include the following in your essay:  · A description of the differences in how each theory addresses ethics and morality  · A personal experience to explain the relationship between virtue, values, and moral concepts as they relate to one of the three theories When discussing ethics and the similarities of the different lenses one should explain what the lenses are. A description of the differences in which each theory addresses ethics and morality. A personal experience can be used to explain virtue,†¦show more content†¦When observing the different ethical theories one may believe that although their differences are unique there are similarities in them. One may state that a similarity between utilitarian and deontology is that they both require one to consider their duty something that should be done and considering the character of an individual is if it will be done. If an individual has morals and character he or she may consider it their duty to do what is morally correct. On the other hand although their similarities are close knit; they each have a distinct difference depending on the individual. For instance, recently the complex next door caught fire due to bad wiring. The company put all the tenants up for the weekend because they believed that this is what they ought to do. After the weekend the tenants were told that the situation had been turned over to their insurance company and it was out of their hands. The tenants believe that the company should hold their self-responsible and accommodate them much more. The utilitarian theory would say that the company is responsible and that they ought to do the right thing. But what is the right thing. The deontology theory may say that it is the company’s duty to accommodate the tenants in any way possible because the fire was their fault. While the virtue theory considers the character of the company, it may be that the company has no compassion and goes strictly by the book. The virtue theory deals with character ofShow MoreRelatedKardell Paper Company Ethics Case1457 Words   |  6 PagesBackground The Kardell paper mill was established at the turn of the century on the Cherokee River in southeastern Ontario by the Kardell family. By 1985, the Kardell Paper Co. had outgrown its original mill and had encompassed several facilities in different locations, generating total revenues of $1.7 billion per year. The original mill continued to function and was the firm’s largest profit center. 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New Caoleia Case Study - 997 Words

The study has adopted a novel approach to CDA by using linguistic tools such as Systemic Functional Grammar and Pragma-Dialectics, as well as insights from postcolonialism and poststructuralism to explore the impact of power and ideology on language use and social or political practice in the New Caledonian decolonisation process. Not only was linguistic evidence adduced to show how the French dominant powers employ a common destiny rhetoric to manipulate the other groups into accepting that New Caledonia needs to remain closely associated with France, motivated by a neo-imperialist agenda, but the standpoints advanced by the representatives of the main stakeholder groups involved in the plurilogical conflict between the French, Caldoche†¦show more content†¦Part of the innovative character of the project is that it does not merely focus on texts produced by the French colonisers or the Caldoche politicians, it also includes the perspective of the formerly colonised and disc riminated minority population. The samples selected for the study feature several different genres and registers and include interviews, public letters, a political speech, responses to an online questionnaire and poetry, as expressed in various French registers. Adequate contextualisation of the discourse uttered by the interlocutors is provided to disclose how discursive formations are historically transmitted and to reveal various linguistic patterns in the discourse that may be linked to underlying ideologies or constructions of shared knowledge. It is exactly this realisation of incongruent value systems that ought to propel French political action towards a policy of cultural recognition and a long overdue acknowledgement of the Kanak right to self-determination. The resulting pragma-functional approach to Critical Discourse Studies analyses discourse as a social practice that contains argumentation, since it aims to have a positive or negative impact on its recipients’ views and behaviour. Due to its perlocutionary character, argumentation is interpreted psychologically

Marketing and Brand Management

Question: Discuss about theMarketing and Brand Management. Answer: Introduction: The present study is based on an organization that has a specific product that the customers of the company prefer the most to buy. This study shows the elusive concept of value and a discussion has also been done on how the organization offers the products that are of value to the customers. Smartphone manufactured by Samsung Electronics is considered in this study. Due to reasonable cost of smart phone with wide range of features, demand for Samsung Smartphone is growing in the market. The Samsung Electronics Co. Ltd.: In the present study, the organization that has been chosen for showing the value of the products and services of value to the consumers is the Samsung Electronics Co. Ltd. This is a South Korean multinational company and has its sales network in around 80 countries. The annual revenue of the company in the year 2015 was around à ¢Ã¢â‚¬Å¡Ã‚ ©140.650 trillion which is just second to the revenue of Apple. This company manufactures different electronic components such as chips, semi conductors, hard drive, and lithium ion batteries for their clients. In recent years, the product profile has been diversified to include smart phone and home appliances. Samsung Galaxy has immense popularity in mobile market across the world. The Principle Customers: From the view point of age and gender, the principle customers for the Samsung products are both male and female but the age group is generally between the 20- 50. The age group of children mainly from 14-25, are mainly the consumers of smart phones and the adult age group, 26-50, are the consumers of almost all types of Samsung electronics product. Among all of the Samsung products, the Galaxy S7 smart phones are the most selling product of the company and the top most selling brand of smart phones. The main age group that focuses on being the customers of it varies between the 20- 40 (Khani et al 2013). Customer- Orientation of the Company: The Samsung Company comes under one of the most customer oriented companies. The company, by focusing on its customers, changed some of the part of the companys electronic business because the bringing out of the same kind of the end user and the consumer oriented business was the motive of the company. For this purpose and the objective of the company, the company had to change its total Samsung Digital Imagings RD. The marketing team of the company earlier was based on technical and price consideration but later changed it to one based on lifestyle and emotion. Organizations Current Product Value: The Samsung Company provides its customers with high value for products to its customers. The company manages to provide this for the customers in the terms of different terms that it could serve it customers with. The services of such include the ordering ease, product quality, delivery of the goods, maintenance and repairs. Availability of Samsung Smart phone at low cost has made it easily accessible to the customers and increases the product value. Value of the Brand: The present brand value of the Samsung Company stands at the third of the most valuable brand globally. This is a well renowned brand and the results of the brand finance states that after the apple and Google, the Samsung comes on the number three position in the terms of the global brand value. The Samsung Company has reached to this level of brand popularity because of the increase in the smartphones sales of the company and achieving the top selling manufacturer of smartphones (Kapferer 2012). Conclusion: The present research study above holds the research that has been done on the Galaxy range of smart phones that are manufactured by the Samsung Electronics Co. Ltd. for analysing the customer orientation of the company and the brand and the product value of the Samsung brand. References: Kapferer, J.N., 2012.The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Khani, S., Imanikhah, S.M., Gheysari, H., Kamali, S.S. and Ghorbanzadeh, T., 2013. The Relationship of Appliance Consumer Personality Trait, Brand Personality, Brand Loyalty and Brand Equity in the Mobile Phone Industry.International Journal of Fundamental Psychology Social Sciences,3(4), pp.63-70.